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E-commerce

Lecturer Professor PhD Veneta Panayotova Aleksieva
Weekly classes 2+0+2
Control form Exam

Annotation

The aims of the E-Commerce course are to give basic practical knowledge on the principles of functioning, methods of building, managing and protecting of the e-commerce systems. The tasks related to the legal framework and the e-business strategies are being considered. Particular attention is paid to the technical aspects of the issues related to the methodology of organizing e-commerce sites, organization and payment technology on the Internet (EasyPay, B-Pay, ePayVoice, Pay.egov.bg, eBG.bg, epay.bg,etc.).

Content

Main issues of the syllabus content:

  • E-Business Strategies. Methodological issues. Strategic planning. Strategic alternatives. Elaboration of an e-business strategy.
  • Legal aspects of e-commerce. Bulgarian legislation on electronic commerce, electronic payments and contracts on the Internet. Risks and ways to overcome them. Digital copyrights.
  • Architecture of e-commerce systems. Types - B2B, B2C, B2G, C2C, m-commerce. 
  • Organization and Technology of Payments on the Internet. Requirements for electronic payments. Security system.
  • National payment systems with electronic cards - ePay.bg, Easypay, B-Pay, ePayVoice, Pay.egov.bg, eBG.bg and others.
  • Planning and Designing of Online Business. Methodological issues and solutions in the e-business. Indicators for e-Object Assessment.
  • Software for e-commerce systems. WEB- technologies for e-commerce. Application platforms for organizing e-sites.
  • Technical support of an e-commerce system. E-commerce servers. Communication networks for e-commerce.
  • E-marketing. The role of social networks as a means of marketing and PR tools on the Internet. Blogs. Email Marketing.
  • Features of Internet Advertising. Types of advertising formats. Measure advertising performance on the Internet.
  • Online Store. Dedicated software tools for creating online stores.
  • Online booking systems. Features.
  • Security of communications in e-commerce. Privacy of personal data.
  • Security and protection of e-banking systems. Protection of transactions in e-commerce.
  • Cloud services for e-commerce